Crisis What Crisis — Reputation Protection for SMEs
Crisis Communications for SMEs
When the story breaks,
will you be ready?
Most SMEs have no crisis plan, no media training, and no one to call at 6am when a journalist is on the line. That's a problem. We fix it — affordably, year-round.
The Reality
A crisis doesn't announce itself. It arrives.
A disgruntled employee goes to the press. A product recall. A social media pile-on. A data breach. A customer complaint that goes viral. Worse still - a fatal accident on your site! These things happen to businesses of every size — and without a plan, the damage compounds fast.
The businesses that come through a crisis intact are the ones who prepared before it happened. Not after.
Years of frontline experience
SMEs face a reputational crisis each year
The window before a crisis becomes unmanageable
Crisis plan most SMEs have in place today
What You Get
Four pillars. One safety net.
Strategic Preparation
Before the storm hits. We build your crisis communications framework — stakeholder maps, holding statements, escalation protocols, action cards and scenario planning — so your team knows exactly what to do when the phone rings.
Expert Media Handling
I've been on both sides of the microphone. I know what journalists want, how they work, and how to give your business the best possible chance of a fair hearing.
Rapid Response Support
When a crisis breaks, hours matter. You get direct access to expert guidance — not a junior account manager, not a call centre. Me, available when it counts.
Practical Tools & Templates
A library of ready-to-use crisis communications tools: statement templates, media briefing documents, social media holding copy, and step-by-step response guides.
35 Years. Both Sides of the Story.
"I've been on both sides of the story — as the journalist asking the questions, and as the consultant helping businesses answer them."
That dual perspective is rare. It means I understand exactly how journalists think, what they're looking for, and how to give your business the best possible chance of a fair hearing — or no hearing at all, when that's the right call.
I've spent 35 years in and around the media — from newsrooms to boardrooms. I've seen what happens when businesses get it right, and what happens when they don't.
The Value Equation
Same expertise. A fraction of the cost.
PR Agency Retainer
£3,000–£8,000/mo
- Junior team assigned to your account
- Long-term contracts (12–24 months)
- Crisis support as an add-on
- Broad remit, diluted focus
- Expensive when you need it most
Crisis What Crisis
Low monthly subscription
- Direct access to 35 years of expertise
- Month-by-month — no lock-in
- Crisis communications is all we do
- Year-round safety net, always on
- Affordable before, during, and after
Doing Nothing
£0/mo — until it isn't
- No plan when the story breaks
- No one to call at 6am
- Reactive, panicked responses
- Reputational damage compounds fast
- The most expensive option of all
Start Today
Don't wait for a crisis to find out you're not ready.
Request a free consultation
Tell us a little about your business and we'll show you exactly how Crisis What Crisis would work for you — no obligation, no hard sell.
No commitment. No agency fees. Just expert advice.