About Nigel Lucas — Crisis What Crisis
The Person Behind the Service
I've been on both sides of the story.
As a newspaper journalist and BBC Radio News Producer, I spent years asking the difficult questions. As a communications consultant, I've spent years helping businesses answer them.
That dual perspective — 35 years of it — is what makes Crisis What Crisis different from every other crisis communications service available to SMEs.
35 Years in the Making
A career built on both sides of the microphone.
Newspaper Journalist
A career in journalism begins with learning how stories work — how they're found, how they're built, and what makes them run. Those years in print taught me to think like the people who will one day be asking your business the hardest questions.
BBC Radio News Producer
Producing news for BBC Radio meant working at pace, under pressure, with no room for error. I learned how broadcast journalists think, what they need from an interviewee, and how a story sounds very different when it's being told live to millions of listeners.
Communications Consultant & Media Handling Specialist
Crossing from journalism into communications consultancy gave me a perspective very few advisers have. I've sat in both chairs. I know what the journalist is looking for — and I know how to help businesses respond in a way that's credible, controlled, and effective.
"The story will run with or without you. The question is whether you shape it."
Why Experience Matters
The numbers behind the service.
Three and a half decades of frontline experience across print, broadcast, and communications consultancy.
The only adviser who has spent significant time as both the journalist asking the questions and the consultant helping businesses answer them.
Hundreds of organisations advised on crisis preparedness, media handling, and reputation management over a 35-year career.
When you call, you speak to me — not a junior account manager, not a call centre. Direct access to the person with the experience.
How I Work
Principles, not platitudes.
Straight talking
Journalists don't do waffle. Neither do I. You'll get a clear, honest assessment of your situation and practical advice you can act on — not a lengthy report full of caveats.
Prepared, not reactive
The businesses that come through a crisis intact are the ones who prepared before it happened. Everything I do is designed to get you ready before the phone rings.
Affordable expertise
The same quality of advice that large organisations pay agency retainers for — available to SMEs at a monthly subscription price that actually makes sense.
Always accessible
A crisis doesn't wait for office hours. As a subscriber, you have direct access to expert support when you need it most — not a ticketing system.
Work With Me