Pricing — Crisis What Crisis
Annual Crisis Communications Support Package
Year-round protection.
One straightforward price.
A year-round crisis communications retainer for smaller SMEs that don't have a PR team, internal crisis capability or dedicated communications staff.
Pay Annually
for 12 months
Best value
Pay Monthly
12-month commitment
What's included
- Site visit and discovery session to assess your business, vulnerabilities and reputational "bear-traps"
- Delivery of a Crisis Communication Strategy tailored to your organisation
- Bespoke Crisis Action Plan with roles, escalation steps and response priorities
- Senior Executive Action Cards for key leaders, with clear instructions on what to do and by when
- 24/7 phone support for the full year
- One day of Media Training for 2 executives — door-stepping, media calls, radio and TV interviews
- Two days on-site support during a major incident
- Post-incident on-site wrap-up session to review lessons and improvements
Additional benefits
- Annual crisis plan review and refresh
- Update of Action Cards during the year if roles or risks change
- Stakeholder messaging templates for staff, customers and suppliers
- Holding statement templates for different crisis types
- Media Q&A bank with likely difficult questions and approved response lines
- One annual crisis simulation or tabletop exercise
- Priority response SLA for urgent calls or emerging issues
- Social media crisis guidance for staff and leadership
- Reputation risk review at year-end
Free initial consultation. No obligation.
Put It in Context
Less than a week of agency fees. A full year of protection.
A PR agency retainer typically costs between £3,000 and £8,000 per month — and crisis communications is just one of many things they cover. You'll likely be working with a junior team member, not the senior partner who pitched you.
This package is a specialist service — crisis communications only — delivered by a single expert with 35 years of frontline experience. When you call, you speak to me.
PR Agency Retainer
Junior team, broad remit
£3,000–£8,000/mo
Crisis What Crisis
Senior expert, crisis only
Just £399/mo
Doing Nothing
No plan, no support
£0/mo — until it isn't
"The cost of a crisis communications retainer is trivial compared to the cost of getting it wrong."
Common Questions
Straight answers.
What exactly is included in the package?
Everything listed above — from the initial discovery session and bespoke crisis strategy through to media training, on-site incident support, and a full year of 24/7 phone access. There are no add-ons or hidden extras.
Is there a minimum contract length?
The package is structured as a 12-month retainer, giving you year-round protection and the time needed to build, test and embed your crisis communications capability properly. Monthly payment is available at £399/month.
How quickly can we get started?
Once you sign up, we'll arrange the initial site visit and discovery session at a time that suits you. Most clients have their core crisis framework in place within four to six weeks of that session.
What happens if a crisis breaks before our framework is complete?
You have access to 24/7 phone support from day one of your subscription. We'll work with you in real time regardless of where we are in the framework build.
We're a small business — is this really relevant to us?
Especially so. Large organisations have in-house communications teams and agency retainers. SMEs typically have neither — which means a crisis can do disproportionate damage. This package was built specifically for businesses that need expert support but can't justify full agency fees.
How is this different from hiring a PR agency?
A PR agency retainer typically costs £3,000–£8,000 per month, involves a broad team, and covers a wide range of activities of which crisis communications is just one. This is a specialist service — crisis communications only — delivered by a single expert with 35 years of frontline experience, at a fraction of the cost.
Start Today
Book a free consultation. No obligation.
We'll talk through your business, your risk profile, and exactly how the package would work for you. If it's not the right fit, we'll tell you.