Crisis Communications Services — Crisis What Crisis
What We Do
Four pillars.
One safety net.
Everything you need to prepare for, manage, and recover from a reputational crisis — delivered by a single expert with 35 years of frontline experience, at a fraction of agency cost.
Strategic Preparation
Build your defences before the storm hits.
Most businesses only think about crisis communications when they're already in one. By then, it's too late to prepare — you're reacting, not managing. Strategic preparation is the foundation of everything we do.
We work with you to build a comprehensive crisis communications framework tailored to your business, your sector, and your specific vulnerabilities. This isn't a generic template — it's a living, practical toolkit your team can actually use under pressure.
"The businesses that survive a crisis intact are the ones who prepared before it happened."
Stakeholder Maps
A clear picture of who needs to know what, and in what order — from employees and customers to regulators and media.
Holding Statements
Pre-approved, legally reviewed language ready to deploy the moment a crisis breaks. No blank-page panic at 6am.
Escalation Protocols
Step-by-step decision trees so your team knows exactly who to call, what to say, and when to escalate.
Action Cards
Concise, role-specific instruction cards for key team members — clear actions under pressure, no ambiguity.
Scenario Planning
We stress-test your business against the most likely crisis scenarios in your sector, so nothing catches you completely off guard.
Expert Media Handling
Know what journalists want — because I've been one.
Facing the media during a crisis is one of the most high-stakes situations a business leader will ever encounter. The wrong word, the wrong tone, the wrong silence — all of it can make a manageable situation significantly worse.
I spent years as a newspaper journalist and BBC Radio News Producer. I know how newsrooms work, how stories are constructed, and what journalists are really looking for when they call. That insider knowledge is now entirely in your corner.
"I've been on both sides of the microphone. I know exactly what's coming — and how to prepare you for it."
Media Briefing Documents
Concise, factual briefing notes that give your spokesperson everything they need and nothing they don't.
Key Message Development
Three to five clear, consistent messages that anchor every interview, statement, and social post.
Interview Preparation
Practical coaching on how to handle hostile questions, stay on message, and project calm authority.
Statement Drafting
Professionally written press statements, reactive lines, and proactive communications — fast.
Media Monitoring Guidance
Knowing what's being said about you — and when to respond — is half the battle.
Rapid Response Support
Expert guidance when the clock is ticking.
When a crisis breaks, the first 72 hours are critical. Decisions made in that window — what to say, what not to say, who to contact, how to frame the narrative — will shape the outcome for weeks and months to come.
As a subscriber, you have direct access to expert crisis communications support when you need it most. Not a junior account manager reading from a script. Not a call centre. Me — with 35 years of experience — available to help you navigate the situation in real time.
"In a crisis, the difference between a good outcome and a bad one is often just one experienced voice in the room."
Direct Access
A dedicated contact line for subscribers. When a crisis breaks, you call me directly — no gatekeepers, no delays.
Situation Assessment
A rapid, experienced read of what you're dealing with, what the likely media and public response will be, and what your options are.
Response Strategy
A clear, actionable plan for the first 24–72 hours — who says what, through which channels, and when.
Live Drafting Support
Real-time help drafting statements, social posts, internal communications, and media responses as the situation develops.
Ongoing Monitoring
Tracking how the story is developing and advising on when and how to update your communications.
Practical Tools & Templates
A ready-to-use crisis communications toolkit.
Part of what makes Crisis What Crisis different is that we don't just advise — we equip. Every subscriber gets access to a growing library of practical, professionally developed crisis communications resources.
These aren't generic downloads. They're tools built from real-world experience — the kind of materials I've developed and refined over 35 years of working with businesses in pressure situations. Adapted for SMEs, written in plain English, and ready to use.
"The right tool at the right moment can be the difference between a crisis contained and a crisis compounded."
Statement Templates
Adaptable templates for the most common crisis scenarios — data breaches, staff incidents, product issues, regulatory investigations, and more.
Social Media Holding Copy
Pre-written social holding statements that buy you time while you formulate your full response.
Internal Communications Guides
How to communicate with your own team during a crisis — often the most overlooked and most important audience.
Media Enquiry Log
A simple but essential tool for tracking every media contact, what they asked, and how you responded.
Post-Crisis Review Framework
A structured process for reviewing what happened, what worked, and what to improve — so you're better prepared next time.
Ready to Get Protected?
All four pillars. One low monthly subscription.
Everything above is included in your Crisis What Crisis subscription — no add-ons, no hidden costs, no long contracts. Just year-round expert support at a price that makes sense for an SME.